Shopify & Hydrogen

Shopify is where most of my commerce work lives. The majority of stores are best served by a well-built custom LiquidLiquid: Shopify’s templating language — the tags and filters used to build the layout and logic of a Shopify storefront theme. theme — fast to ship, easy for merchants to manage, and tightly integrated with the admin they already know.

When the brief outgrows what LiquidLiquid: Shopify’s templating language — the tags and filters used to build the layout and logic of a Shopify storefront theme. can sensibly do — bespoke product logic, content-driven storytelling, or integrations with external systems — I build headless on HydrogenHydrogen: Shopify’s framework for building headless storefronts with React, letting developers build a fully custom front-end that talks to Shopify behind the scenes. and the Storefront APIStorefront API: Shopify’s API for reading a store’s products, collections and cart data so a custom front-end can display and sell them.. And for anything that lives between the catalog and the warehouse, I build custom Shopify apps.

The common thread is conversion. Every decision serves the people who are actually trying to buy something.